Finding the perfect fit
We know plenty about luxury brands and how to engage the audiences who love them, and we found that our wealth of experience in markets such as watches and automotive could easily be transferred to a premium fashion platform.
Driving people to download and shop
The brief called for fast, effective performance marketing. Two films – five seconds and 10 seconds. Not a sliver of space for fluff or padding. We pitched bold, dynamic messaging, showcasing USPs of breadth and personalisation.
Hook, line and sinker
That was the creative approach – a precision technique. Using kinetic typography, brand recall moments emphasising brand colour and logo throughout, strong, simple action messages (shop, download, install) and punchy V/O…