We learn from the client,
the client learns from us
In 2021 we delivered our third digital marketing campaign for the Watches of Switzerland Group. This ‘always on’ multi-channel strategy is an evolutionary process, both for us and for our long-standing client. Not long ago we were all new to it…
Communication, partnership, trust
The brief from the Watches of Switzerland Group was very focused, but allowed enough room for Northstar to interpret and expand with confidence. Our symbiotic relationship with the client was key to this channelled creative freedom.
It worked, via constant targeting on YouTube pre-roll, Google Display and through ‘activity burst’ mini campaigns. More than 1.9 billion impressions, 112.8 million video views, 23 million clicks, and industry-leading view-through and click-through rates. It influenced increased purchasing intent in over 300,000 customers. The campaign’s best numbers yet, building on years one and two.